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Robbie Baxter is the OG evangelist of the membership model. Her book, The Membership Economy, predicted the rise of subscription services like Netflix. And, was literally our membership bible for growing our first membership site into a million dollar membership.

In today’s episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model.

What You’ll Learn:

• What the Membership Economy is all about
• The difference in headline benefits and engagement benefits
• “The Acquisition Schute”
• Why the free trial can help or hurt you
• Why friction is key to attracting quality members
• The Forever Transaction
• How to evolve your offerings
• The Membership Economy
• How to engage and retain your members

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