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Today’s guest on The Shane Sams Show is Dan Miller, author of the New York Times best-selling 48 Days To The Work (And Life) You Love!

This is an awesome conversation about thinking outside the box as an entrepreneur. Dan likes to do unconventional things in his business, like sending 48 peppermints with every order to his customers–really anything to stand out and further his brand! On this podcast, we talk a lot about marketing strategies that help to build retention in our memberships.

We talk about how podcasting is one of the foundations of our businesses. Podcasting allows us to form deep relationships with our audiences in ways that other forms of content just can’t. Many of our most loyal customers and fans are podcast listeners, and they tend to stick around the longest in our memberships.

We also talk about how our mindsets change when we do work that we love. We’re no longer looking forward to retirement;...