Robbie Baxter Author of The Membership Economy on Membership Site Pricing and Trials
Robbie Baxter is the OG evangelist of the membership model. Her book, The Membership Economy, predicted the rise of subscription services like Netflix. And, was literally our membership bible for growing our first membership site into a million dollar membership.
In today’s episode we dive deep into when and where you should use free trials, pricing your membership, and we discuss her new book, The Forever Transaction. We are going to talk about all things memberships with the person who literally wrote the book on the membership model.
What You’ll Learn:
- What the Membership Economy is all about
- The difference in headline benefits and engagement benefits
- “The Acquisition Schute”
- Why the free trial can help or hurt you
- Why friction is key to attracting quality members
- The Forever Transaction
- How to evolve your offerings
- The Membership Economy
- How to engage and retain your members
Show...
Joe Nicoletti From Learn Scrivener Fast On Moving From Course Sales To Membership Sites
Joe Nicoletti has had his course affiliate marketing business, Learn Scrivener Fast, for a long time. We sat down at a coffee shop one day, to figure our how to add a recurring revenue to his website. It was funny because we weren’t planning on it, we were just hanging out on a whim! Most people pay us to take to them about memberships and we have a plan.
Part of me was thinking, “I wonder what would happen if a guy who has course sales would open a membership.” Because, most people we see start from nothing, Joe was different because he already had an existing loyal audience.
Joe says what went so well for him was that he was very specific on his course topics from the get-go. His specificity brought in a core group of laser-focused people. The only time he struggled was when he was chasing other things, focusing on how to get more money into the business, which took away from his focus on the courses.
What he...
Stu McLaren of Tribe on Membership Sites, Traffic, Conversion, and Retention
Stu McLaren is a legend in the membership space. He got his start in the membership game as a co-founder of Wishlist Member, one of the most widely used membership plug-ins for WordPress. For the last 12 years Stu has been working intimately with tens of thousands of authors, speakers, coaches, consultants, and business owners. All, to help them transform what they know, love, and do, and transform it into a recurring revenue.
In today’s amazing podcast interview, Stu and I ‘geek out’ on memberships. We dive deep into the three areas Stu believes membership owners must focus on to succeed. We take a person by person, role by role look at Stu’s team, so you can learn what a high-level membership looks like.
What You’ll Learn:
- How content is free but curation is not. (7:40)
- All about the membership model. (9:00)
- How to go through your membership journey. (11:30)
- External and...
